Wednesday, August 8, 2007

There's a new typeface in town


Roadsigns are about to get a makover. The federal highway association has preliminarily approved a new typeface for our interstate road signage. The new typeface is called ClearviewHwy, and was designed for maximum legibility and ease of recognition. The type designer was James Montalbano.

Overall it reminds me a bit of a love child of Adobe Jansen & FF DIN, but it's really a well executed typeface. Kerning is a bit odd in some of the examples, but it's still better than the old FHWA Series E type in my opinion.

I wonder just how many folks will actually notice once the change takes place? If I see it out of state (not coming to GA anytime soon from what I understand) I'll take a photo and post.



You can learn more about the project below:

http://clearviewhwy.com/ResearchAndDesign/

Tuesday, July 31, 2007

Corporate Theme Songs

The always reliable copyranter pointed out a recent post at night crush about corporate theme songs. Check em out. I'm playing these at the next neboweb holiday party.

The worlds worst corporate theme songs

Can you feel the energy? It's brand-f*cking-tastic!

Monday, July 23, 2007

The 12 types of Ads

Great article by Seth Stevenson in slate today. He basically reviews the findings by Tedd Gunn that all advertising breaks down into 12 master categories/forms. He also has a great slide show accompaniment

A summary from the slide show is below:

12 Universal Ad Types

-Demo of product: ie. iphone launch commercials

-Show the need/problem: ie. cingular dropped calls

-Symbol, analogy, or exaggerated graphic to show problem: Lamisil's nasty foot germ.

-Comparison: charles schwab/talk to chuck (my broker doesn't listen)

-Exemplary Story: situation where product use saves - VW crash during idle chat

-Benefit causes story - ad back-to-front, by imagining a trail of events that might be caused by the product's benefit - Women chasing and tackling Axe Deodorant User

-Presenter/Tell-it - UPS or old school "Aleve worked for me" testimonial

-On Going Character: Geico Caveman, Insurance guy that was president in TV show "24"

-Symbol, analogy, or exaggerated graphic: Demonstrates a benefit of the product with symbolism. Meet the slowskys for comcast high speed.

-Associated User Imagery: The advertiser showcases the type of people it hopes you'll associate with the product. Nike/Gatorade athletes working out in rain etc.

-Unique Personality Property: These spots highlight something indigenous to the product that will make it stand out. Dyson Vacuums

-Parody or Borrowed Format: Coke side of life; grand theft auto made nice

Check it out here..

Wednesday, July 11, 2007

New article coming soon :-)

Sorry updates have trailed off a bit. Between planning a wedding, out-of-town guests and running neboweb things have been a bit busy :-)

New article will be coming this friday.

Thursday, June 28, 2007

Cartoon Frog Wisdom

Thought I'd share this little nugget of wisdom with everyone.

Tuesday, June 26, 2007

Slate.com launches video version of magazine

Looks like slate.com (one of my favorite online mags) has stopped taking baby steps with intermittent video features and has joined the online video party full bore.

Slate says the launch of SlateV (V for video -- no points for clever naming) is intended to fill "the sweet spot between cnn and youtube." And to bring their "irreverent wit, sharp intelligence, and counterintuitive insights" to the online video space. All the major magazine features are now video casts.

Hopefully this doesn't mean they're going to discontinue the print versions. In today's multi-tasking work place it's much easier to peruse an article in small chunks, than to stop/start video segments.

Only time will tell if SlateV is ahead of the curve or just a failed attempt to make a great online print-style magazine into a CurrentTV series of video-mag shorts.

Friday, June 22, 2007

Serendipity vs. Blowback (random thoughts on a friday)

"Serendipity is looking in a haystack for a needle and discovering a farmer's daughter." -- Julius Comroe Jr.

Every decision and subsequent course of action has unintended consequences. Some times these effects result in positive discoveries (serendipity); other times they have negative reactions (blowback).

My favorite example of serendipity is Louis Pasteur's discovery of the vaccine. Pasteur was studying chicken cholera. He had previously isolated the bacteria and prior to taking a holiday he left specific instructions for his assistant, Charles Chamberlain (our hero by chance), to infect the chickens with the latest cholera culture. However, Charles forgot to administer the bacteria and left for vacation instead.

Upon his return he exposed the chickens to the now month old bacteria. The chickens took a slight illness, but soon were healthy again. After re-exposing the healthy chickens to new (and full-strength) cholera bacteria he discovered that they were completely resistant. Vaccination had been discovered. One of the most important discoveries in recent human history was basically the result of a mistake. Vaccination was discovered because Charles Chamberlain was in a hurry to get out of the lab and on a holiday.

On the other end of the spectrum is blowback. Blowback as a term originated in Military Intelligence circles to refer to the negative un-intended consequences that arise from clandestine operations.

Perhaps the most relevant current example of blowback in today's era is Osama Bin Laden. Everyone is well aware of the US involvement in funding anti-soviet forces in 1980's Afghanistan and many have noted that Osama was a US creation, but it's not really that simple.

Originally from Saudie Arabia, Osama Bin Laden left college and joined the afghan independence fight in 1979. By 1984 the independantly wealthy Bin Laden was in charge of an anti-soviet group called MAK (Maktab al-Khidamar); MAK was a primary recipient of support from Pakistani Intelligence Service (PIS); which in turn was a favored agency through which the CIA funneled money into the afghan resistance. With CIA assistance the PIS is estimated to have trained 80,000+ Afghan mujahideen for anti-soviet operations.

But, despite the billions of dollars that the US funneled through PIS into groups like MAK -- it was an estabilished rule that US officers should avoid direct contact with the mujahideen and that they would not have direct oversight into how the money would be distributed.

Thus the US made a calculated decision to outsource it's management of funding of the anti-soviet afghan insurgency to the Pakistani Intelligence Service. Obviously the Pakistani Intelligence Service had very little motivation to ensure that the money was distributed to those whose long term goals aligned with US interest. Thus bin laden rise to prominence was a result of US funding and pakistani decision making in allocating those funds.

Through his leadership in MAK; Osama Bin Laden built a personal network and by 1988 he had split off from MAK to form a islamic military operations that is group now known as Al Qaeda. Without the support of the US and PIS it's entirely possible that Al Qaeda would've never been created.

Every decision has unintended consequences and those effects can alter the course of history. What decisions are you currently mulling over? Are there consequences beyond what you imagined? Can you even prepare for something that's not even on your radar screen?